The QiRanger Adventures

Pulling a Microsoft

with 3 comments



I’d really like to know what Apple Computers is pulling. I mean, there are stupid things and then there are ridiculous things. This certainly falls into the latter.

If you don’t know what I’m talking about, let me give you the run down: Apple is suing Woolworth’s in Australia over trademark infringement. Their claim is that the new stylized W logo looks too close to an apple and may confuse consumers and damage the Apple brand.


Yes, the new Woolies logo is definitely an apple (and why not – they are a SUPERMARKET CHAIN???), but who in their right mind would EVER connect the two?

First, the logs look nothing like one another. NOTHING!

Second, they operate in different sectors – one is a technology powerhouse and the other is a SUPERMARKET! This amounts to nothing more than pure greed on the Apple front.

In fact, this reminds me of the time Microsoft tried to trademark the word windows. Yeah… they tried that. It was ill-conceived and amounted to some serious backlash. If Apple doesn’t back down, this will be a PR nightmare for them, not only in Australia, but around the world.

What are your thoughts?



Written by Steve Miller

October 7, 2009 at 3:32 am

3 Responses

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  1. To be honest this Woolworths logo is a relatively new one and even when it was first unveiled I noticed the similarity to Apple’s… though whether it’s worth suing over… meh.

    John Lacey

    October 7, 2009 at 4:51 pm

    • If this wasn’t brought to my attention, I would have never thought it would look similar to the Apple logo. I think it’s a far stretch!


      October 7, 2009 at 5:42 pm

  2. Ha! What a joke. Unless Woolworths is in the mp3 player / computer business all of a sudden, this is a non-issue.

    Aaron Brown

    October 9, 2009 at 11:55 am

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